Franchisee Support: What You Should Expect from a Franchisor
One of the most important parts of opening a successful franchise is the support you receive from your franchisor. It’s a key reason why so many entrepreneurs decide to open a franchise in the first place! If you wanted to do everything yourself and build your company from the ground up, you wouldn’t need a franchise.
Of course, a core part of franchising is the opportunity to invest in a trusted name and brand identity. You’re paying your parent company because they’re allowing you to cash in on their hard work establishing the company over the years. However, the buck shouldn’t stop there.
When you’re starting a supply chain franchise with Nexterus, you’re getting much more than a name that has been synonymous with supply chain solutions since 1946. You’re also getting the full support of a company that wants to see you succeed. So, what kind of franchisee support can you expect?
Training Franchisees to Be Their Best
The best business models don’t amount to much if people aren’t taught how to follow them. Training is a crucial part of franchisee support that’s just as important for the franchisor as it is for you. By taking the time to train their franchisees, franchisors safeguard their brand by ensuring consistency across all its operations. This is the sort of consistency that customers come to expect after doing business with a brand for years.
As a franchisee, you are a representative of the company. It pays for the franchisor to take the time to train you properly. With Nexterus, franchisees receive comprehensive corporate-based and in-territory training. Franchisees can rely on their partners to show them the ropes. This ensures more than starting franchisees on the right foot. It also helps them maintain the high standards of their brand for the long haul.
Local Marketing and Sales Support
Marketing is another key aspect where support from your franchisor comes into play. A survey of over 400 franchisees found that nine out of ten respondents said marketing support was a key factor in choosing their franchise brand. When you consider how important marketing is to the success of a franchise, it shouldn’t be a surprise.
Developing the right marketing, starting with the initial launch of your franchise, is crucial to drumming up the business you need to get started. As a franchisee, you must establish a firm foothold in your territory from day one. This is where assistance with local marketing comes in as you develop your client base. When combined with further support in lead generation and sales, franchisees can focus on keeping their business running smoothly, instead of finding people to do business with.
Access to the Right Suppliers, Tools, and Technical Support
As we mentioned before, you’re buying into more than a name when you partner with the right brand. You’re partnering with an entire system that also includes suppliers and state-of-the-art technologies to keep you ahead of the game. This is valuable information does more than give you the tools you need to thrive. It also helps to maintain the consistency that is so important for a franchise.
In addition to the technology franchisees need to do their jobs, they also need people to help them answer questions. That’s why Nexterus takes its franchisee support a step further with centralized technical and call center support. This helps franchisees give customers the answers they need quickly. Because of this, you can focus on supply chain management instead of tech support.
Ongoing Franchisee Support You Can Count On
Franchisees and franchisors are looking to build lasting relationships. Ongoing support that franchisees can rely on is vital to a successful relationship. When you choose to partner with Nexterus to build your supply chain management franchise, you’re entering a partnership where you can trust your franchisor to be with you every step of the way.
Find out more about how you can take advantage of exemplary franchisee support from Nexterus. Get started with your supply chain consulting franchise today.